About Us
Founded in 2013. We help clients build effective, real systems that deliver results.
Analogy Plus
We've evolved from traditional bespoke development to a systems thinking + AI-assisted approach. The goal remains the same: practical outcomes, not complexity.
We focus on real business context and operational constraints. There's no fixed playbook — only what fits the situation.
Focused on practical outcomes. Operating since 2013.
Our Philosophy
We believe in practical outcomes over experimentation, working systems over documentation, and fit over generic templates.
We focus on real business context and operational constraints. There's no fixed playbook — only what fits the situation.
Focused on practical outcomes. Operating since 2013.
Founders
Saurabh Kulkarni
Founder
I've been building solutions for over twenty years, starting in civil engineering and disaster recovery work before transitioning into software development. For the past decade, I've worked with small businesses and non-technical founders, helping them turn ideas into working software.
Prakash Kunda
Founder
I'm a multidisciplinary designer with expertise in user experience, business strategy, and graphic design. Over the years, I've learned that the best systems aren't just functional — they're intuitive, accessible, and designed around how people actually work.
Collaborators
Information about our collaborators will be added here shortly.