Complex goals? Stop guessing what to do next
Applied systems thinking takes the guesswork out — design systems that deliver results, not force outcomes yourself
For complex goals like building a successful business, the right actions aren't obvious. There's tension around what to prioritize and what actually matters. Applied systems thinking helps you design the systems needed to achieve your goals — and then let the system deliver the results.
Or work with us to map, design, implement, and improve systems for your complex goals
How We Help You Take the Guesswork Out
Whether you want to learn systems thinking, attend a workshop, or get hands-on help building systems, we have options that fit your needs.
For Complex Goals Where Actions Aren't Obvious
When you have complex goals like building a successful business, the right actions aren't obvious. There's tension around what to prioritize and what actually matters. We help you take the guesswork out by designing systems that deliver results.
Hyperpersonalized Systems Development
For when: You have complex goals but don't know what systems you need or how to create them. You're stuck trying to personally force outcomes instead of designing systems that deliver them.
We help you map, design, implement, and improve systems tailored to your specific context, workflows, and goals. We start by mapping your current systems and understanding your unique value chain and delivery system, then design and implement systems that create competitive advantage through differentiation. We continue to improve them over time through ground truthing and feedback.
Most businesses don't spend enough time thinking deeply about their differentiated value chain and delivery system. Instead, they purchase off-the-shelf products, adopt the same tools as everyone else, and—lacking any meaningful distinction—end up competing on cost alone.
Applied Systems Thinking Workshop
For when: You have complex business goals and want hands-on guidance identifying and mapping the systems needed to achieve them. You want to work on your actual challenges, not hypothetical cases.
Walk through the applied systems thinking process in service of your complex goals. Learn by doing, with hands-on guidance toward real outcomes. This workshop helps you design systems that deliver results — so you stop personally carrying the full weight of making outcomes happen.
In this workshop, we'll:
- Map your current systems and workflows
- Identify your value chain and delivery system
- Surface hidden work, decisions, and assumptions
- Design improvements with systems thinking principles
- Create a plan for mapping, designing, implementing, and improving hyperpersonalized systems
How Systems Thinking Solves Complex Goals
For complex goals like building a successful business, the right actions aren't obvious. There's tension around what to prioritize and what actually matters. Applied systems thinking takes the guesswork out by helping you identify and design the systems needed to achieve your goals.
Instead of trying to personally force outcomes, you focus on designing and setting up the system—and then let the system deliver the results. This approach increases the surface area for luck, putting you in the right places for opportunities to find you.
To build effective systems, you need to see your business as a system—a whole composed of interconnected subsystems. Sales, marketing, operations, finance, delivery. These aren't isolated functions. They work together to produce outcomes.
The clearer you are about how these systems connect, the better your business can work.
The Hidden Work: It isn't only the obvious work that needs to be mapped. It's the non-obvious work—the tacit knowledge, the unwritten rules, the things people "just know," the invisible decisions happening in real time. Much of what makes a business work is hidden in plain sight.
Competitive Advantage Through Differentiation: In the face of competition, the question is: how will you achieve high performance? One key way is by identifying a differentiated value chain and delivery system. Not just what you sell, but how value is created and delivered end to end.
You cannot win a differentiated game by doing exactly what everyone else is doing.
If there is one central theme emerging in the age of AI, it is hyper-personalization—not just in marketing messages, but in how value itself is created and delivered.
How We Work
Our approach is shaped by years of building bespoke systems and applying systems thinking.
- •We start by understanding your actual context and constraints
- •We map your systems — visible and invisible work
- •We design for your unique value chain, not generic templates
- •We build iteratively, with fast feedback loops
- •We focus on coherence, not just optimization of parts
The goal is not complexity — it's fit.
About Analogy Plus
Analogy Plus was founded in 2013. The company grew out of years of building bespoke software for businesses and seeing firsthand how long timelines, rigid scopes, and misaligned incentives slow real progress.
Today, the focus is on helping clients map, design, implement, and improve hyperpersonalized systems through applied systems thinking. We combine systems thinking education with hands-on workshops and development services to help you achieve your complex goals.
We've evolved from traditional bespoke development to a systems thinking + AI-assisted approach. The goal remains the same: practical outcomes, not complexity.
Focused on practical outcomes. Operating since 2013.
Meet the team →Team
Saurabh Kulkarni
Founder
I've been building solutions for over twenty years, starting in civil engineering and disaster recovery work before transitioning into software development. For the past decade, I've worked with small businesses and non-technical founders, helping them turn ideas into working software. Along the way, I've managed multi-disciplinary teams, led federally funded projects, and built products that secured follow-on funding.
The turning point came when I realized that traditional development models — with their long timelines, large budgets, and misaligned incentives — were fundamentally broken. Over the past two years, I've been adopting AI-first workflows in various aspects of my work and had a major insight: AI could democratize access to systems thinking for more people who are willing to apply it. This isn't about hype or shortcuts — it requires understanding building blocks, systems thinking, and the ability to make fast tradeoffs while trusting iterative progress.
Today, I focus on applied systems thinking and helping others develop the capability to build independently. I teach this approach in one-on-one sessions and workshops, helping people think and build like independent product teams of one. What I've learned is that the most effective way to realize ideas isn't through slide decks that take forever to get stakeholder buy-in, but through working prototypes that prove value and can be tested and improved through fast feedback loops.
My approach has always been about practical outcomes over complexity, working systems over documentation, and fit over generic templates. I believe that if you have ideas, you can develop the capability to turn them into reality — not through tools alone, but through systems thinking, the right approach, right collaborators, non attachment, and a willingness to iterate.
Prakash Kunda
Founder
I'm a multidisciplinary designer with expertise in user experience, business strategy, and graphic design. Over the years, I've learned that the best systems aren't just functional — they're intuitive, accessible, and designed around how people actually work. I've come to understand that product design isn't just about aesthetics — it's about deeper processes and workflows that add layers of consideration to every design decision. This experience has reinforced my belief that user-centered design and systems thinking go hand in hand.
What I love about my current work is the opportunity to help non-technical founders and small businesses turn their ideas into working systems that people actually want to use. I've seen how good design can simplify complexity, reduce errors, and create experiences that feel natural rather than forced.
I focus on bringing design thinking and user experience principles to the systems thinking approach. I believe that the most effective systems are those that are not only well-architected but also beautifully designed and genuinely user-friendly. The goal is always the same: practical outcomes that work for real people in real situations.
Our Philosophy
We believe in practical outcomes over experimentation, working systems over documentation, and fit over generic templates.
We focus on real business context and operational constraints. There's no fixed playbook — only what fits the situation.
Focused on practical outcomes. Operating since 2013.
Frequently Asked Questions
Working Together
If you have complex goals where the right actions aren't obvious, we can help you take the guesswork out. We help you map, design, implement, and improve the systems needed to achieve your goals—and then let the system deliver the results.
There's no fixed playbook — only what fits your situation and your complex goals.
Get in touch to start a conversation